Over a year ago the Heartbeat board launched a project to create a strategic plan to bring clarity and focus to the organization’s work. A survey was sent to Heartbeat supporters on February 15, 2016 in an effort to understand perception and hear feedback. A special committee convened in Palo Alto, CA on February 22, 2016 to lay a foundation for this process, led by consultant Ted Scott of Larkspur California. Ted was recommended by board member Rob McClellan because of his extensive experience in guiding churches, non-profits, and companies through change. He was instrumental in naming Heartbeat’s work and guiding the board on a path to move the process forward. After the initial meeting, Steve Romeyn, Ben Lindwall, and Ted Scott continued the process and worked with the entire board to make adjustments, understand, and commit to the plan that was being developed. The plan was then presented and approved during the Annual Board Meeting.
During this process, it became apparent that it was time to update Heartbeat’s Identity Statements to more accurately reflect the work of the organization. The subtitle was slightly adjusted from “A Journey Towards Earth’s Wellbeing” to “A Sacred Journey Towards Earth’s Wellbeing”. We also developed new purpose, mission and vision statements. They are as follows:
Advancing the Celtic vision of John Philip and Ali Newell, listening for the heartbeat of the Sacred in all things.
Healing in the world by honoring the earth and strengthening relationship across faiths, nations, races, genders, generations, and economic divides.
Expanding sacred vision, deepening spiritual practice, nurturing reflective community, and enabling action for change.
This guided the finalization of our strategic plan, which has three specific goals, each containing a list of strategies:
Advance the Celtic vision of John Philip and Ali Newell
- Promote JPN Message
- Promote JPN Events
- Support Celtic Consciousness Schools
- Promote Heartbeat activities
Foster engagement through pilgrimage and action initiatives
- Develop action initiatives
- Expand Heartbeat Pilgrimage Program
- Develop Heartbeat Gatherings
- Offer scholarships for pilgrimage, retreat and special projects
Increase funding for operations, scholarship, pilgrimage, events, and projects
- Solicit funds through letters, advertising, meetings and phone calls
- Cultivate Heartbeat donor community
- Grow new donor base
- Win Grants
We expect this plan to bring clarity and focus to the work of Heartbeat as the organization grows and matures.